In today's digital world, visual presence is essential. Corporate videos and company films offer companies the opportunity to convey their message powerfully and effectively. Whether it's strengthening corporate identity, improving relationships with customers and employees, or driving sales, a well-produced corporate video can do wonders. But how do you ensure that your video is successful? Here are our 10 golden tips.
1. Define the Goal and Target Group
Start by clearly defining the purpose of your video. What do you want to achieve? Is it promoting a brand, attracting new customers, or launching a product? Know your target group. This helps you tailor the message and tone of your video to the needs of your viewers.
2. Write a Script and Create a Storyboard
A good script and storyboard are crucial. They ensure that your video has a clear structure and that every scene contributes to conveying your message. This also helps visualize the video before production begins.
3. Use Professional Equipment
Well, you can use your cell phone, but the quality of your video depends greatly on the equipment used. Consider hiring professionals like SKIPP for videography and sound. If you get started yourself, make sure you have quality equipment and the necessary skills.
4. Keep your Video Short and Sweet
The attention span of viewers is and is becoming increasingly limited. An ideal corporate video lasts between 30 and a maximum of 90 seconds. So make sure your message is clear and concise.
5. Ensure Excellent Picture and Sound Quality
Poor image or sound quality can undermine your message. Choose a suitable location for filming and ensure that lighting and sound are optimal.
6. Create a Catchy Introduction
Your introduction should grab attention and arouse interest. Use attractive titles, interesting images and music to captivate your viewers from the start. The first 7 seconds are key.
7. Keep your message central
Make sure that the main message of the video is always central. Every scene and every shot must contribute to this. Avoid distractions.
8. Make Use of Visual Elements
Infographics, animations and illustrations can strengthen your message and hold attention. Use them carefully and only if they provide added value.
9. Provide a Strong Closing
End your video with a clear call to action. Tell viewers what you expect from them after watching the video, such as visiting a website or contacting them.
10. Promote and Share your Video
Share your video on different platforms such as your website, social media, and YouTube. Consider a social campaign to reach a wider audience.
How can we assist you?
SKIPP Creative Video Agency, with more than 20 years of experience and 2500 completed productions, has all the expertise to produce your corporate film from concept to campaign. Our team of creatives, camera operators and editors ensures a powerful video that strengthens your brand.
Why Choose SKIPP?
- Complete In-House Team: Fast changeover and high quality within tight deadlines.
- Proven Expertise: In-depth knowledge of various sectors for a video that really makes an impact.
- Effective Spread: We manage effective campaigns that ensure maximum visibility and impact.
Choose us and grow your brand through a professional video that creates awareness among your target group. Contact us and take the first step towards successful video production.
Robin Gatsonides
Creative Lead
About the author:
Robin Gatsonides, the Creative Lead at SKIPP, brings more than 20 years of experience from the film and television world. As one of the senior motion designers and creatives within our team, Robin plays a central role in managing the entire SKIPP team. He is responsible for the final inspection of our productions, where his expertise and vision are crucial for ensuring the quality and impact of each project.