Booking.com’s aftermovie: One story, four cities
Booking.com: A Global Event, Captured in One Powerful Film
How do you bring a global event to life in a single, cohesive video?
As a trusted partner, Booking.com approached us with a clear challenge:
“Can you create a video that captures the energy, impact, and significance of our international DEI Global Summit?”
The task? Filming simultaneously across four locations — and weaving everything together into one compelling story. The goal? To demonstrate to the world just how seriously Booking.com takes diversity, equity, and inclusion.
Project overview
- Video & photography across four continents
- Livestream
- Event aftermovie
- Social-first content strategy
- More about Booking.com
Approach
To bring this ambitious vision to life, we assembled a global team of creatives. On the same day, filming took place in Amsterdam, Manchester, New York and Tokyo. Each crew captured keynote moments, conducted interviews and produced high-quality event photography.
To ensure every shot would align seamlessly, we developed a shared concept in advance — with a consistent format, interview questions, and visual style. The result? A unified narrative that made the energy of the event resonate across borders.
The final video is a vibrant aftermovie that not only celebrates Booking.com’s commitment to DEI, but also actively reinforces it on a global scale.
The results
The video immediately struck a chord with audiences around the world:
- Over 100,000 views on social media
- Strong visibility both internally and externally
- One production, four continents, one impactful story
- A powerful visual statement of Booking.com’s DEI leadership
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