Cybersecurity explained through a clear animation for Heineken
Cybersecurity explained through a clear animation for Heineken
How do you ensure that a global network of employees and operating companies understands just how critical cybersecurity is? That was the question Heineken, together with Accenture, brought to us:
“Can you create an animation that clearly illustrates the scale of global cyber threats and the vital work of our Cyber Defence and Operations (CDO) team?”
The challenge?
To deliver a complex cybersecurity message in a way that’s both accessible and compelling—while placing extra emphasis on collaboration within the Heineken community.
Project at a glance
Do you want a video that makes an impact?
- Tailored strategy
- Expert craftsmanship
- Results that stand out
Our approach
The animation was built around three core pillars, each carefully aligned with Heineken’s branding and messaging:
- Raising awareness of cyber threats
We opened with striking visuals that illustrate the scale and impact of global cyberattacks. Key statistics—such as the thousands of monthly threats faced by Heineken and over 3,500 reported security incidents—were brought to life, immediately conveying the urgency of the message. - Emphasising collaboration and a positive message
The animation concludes on an uplifting note, highlighting the strength of working together across the Heineken family. It’s this collective effort that keeps the organisation digitally secure and prepared for what’s ahead.
The visual style remained clean and consistent with Heineken’s brand identity. Dynamic animations, supporting text, a professional voice-over and subtle sound design ensured the message was not only clear, but engaging from start to finish.
The animation has significantly strengthened Heineken’s internal cybersecurity communications:
- It translates complex cybersecurity concepts into a clear, compelling message.
- Employees are now more aware of the important role they play in protecting Heineken’s digital environment.
- The animation has become a core part of Heineken’s internal communication strategy—reinforcing collaboration and shared responsibility.
The results
Het resultaat
De animatie heeft Heineken geholpen om hun interne cybersecuritycommunicatie te versterken:
- De animatie vertaalt complexe cybersecurityinformatie naar een begrijpelijke en overtuigende boodschap.
- Medewerkers worden bewuster van de rol die zij spelen in het beveiligen van Heineken’s digitale omgeving.
- De animatie wordt breed ingezet binnen Heineken’s interne communicatiestrategieën en versterkt de boodschap van samenwerking en gezamenlijke verantwoordelijkheid.
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