How Dyson made an impact at Fashion Week through livestreaming
From livestream to aftermovie: Dyson’s creative presence in Paris
How do you bring Dyson’s innovation together with the world of high fashion?
That was the question Dyson posed to us ahead of Paris Fashion Week:
“Can you elevate our presence with a flawless livestream – and create lasting content that resonates?”
The challenge? Capturing the energy and impact of Dyson’s presence live, while creating content with lasting value – from interviews and photography to a dynamic aftermovie. The objective? To seamlessly connect the Dyson brand with the fashion world in a creative, professional way.
Project at a glance
- Aftermovie
- Livestream
- About Dyson
Do you want a video that makes an impact?
- Tailored strategy
- Expert craftsmanship
- Results that stand out
Our Approach
The collaboration began with detailed planning. Working closely with our Livestream Solutions team, we ensured every technical element of the livestream was executed with precision. Live camera direction meant that every key moment reached the audience in real time.
During the event, we interviewed high-profile guests and Dyson representatives. These personal stories added depth and reinforced Dyson’s connection with its audience. At the same time, our photographers captured the atmosphere – blending the elegance of fashion with Dyson’s cutting-edge technology.
The highlight? The aftermovie. This dynamic recap brought the event’s energy to life – the vibrant setting, impressive innovations, and the unique spirit of Fashion Week. The result? A lasting impression that went far beyond the livestream itself.
The Results
- Over 1,000 viewers tuned into the livestream, significantly expanding Dyson’s reach and visibility during Fashion Week.
- The interviews and photography spotlighted Dyson’s innovation and relevance within the fashion space.
- The aftermovie continues to inspire and is now a central asset in Dyson’s marketing campaigns.
De combinatie van livestreaming en contentcreatie leverde krachtige resultaten op:
- Meer dan 1000 kijkers volgden de livestream, wat Dyson’s bereik en merkzichtbaarheid tijdens Fashion Week aanzienlijk vergrootte.
- De interviews en fotografie benadrukten Dyson’s innovatie en connectie met de modewereld.
- De aftermovie blijft inspireren en wordt breed ingezet in Dyson’s marketingcampagnes.
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