How Segway introduced the new E110S eScooter
A product video for smart urban mobility
Segway is known for electric scooters and kick scooters that make everyday travel easier. For the launch of the new E110S eScooter, the brand wanted to show how technology, design and ease of use come together in one vehicle.
Their brief to us? Create a product video that presents the E110S in an appealing way while making its main benefits immediately clear.
The video needed to show more than a list of specifications. Viewers had to understand how the scooter fits into everyday city life.
The project at a glance
- Read more about our Product video services
- Read more about Segway eScooter E110S
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Our approach for Segway
We combined stylish product footage, dynamic riding shots and recognisable urban situations. This allowed us to showcase the design of the E110S while also demonstrating how the scooter is used in practice.
Its range of up to 75 kilometres is connected to the freedom to travel further. The 27-litre storage compartment is demonstrated by placing a helmet underneath the seat. The regenerative braking system also receives its own dedicated moment in the video.
By alternating atmospheric footage with clear product information, the video remains visually engaging and easy to understand. The E110S is presented as a smart and comfortable choice for everyday urban mobility.
A stylish product video that introduces the new Segway E110S clearly and attractively:
- The main product benefits become clear within seconds.
- The urban setting shows how the scooter fits into everyday life.
- Cinematic footage and dynamic shots give the E110S a modern, premium appearance.
The result
The result
The final video presents the Segway E110S as a modern and practical solution for urban travel:
- The most important features are translated into clear benefits for the rider.
- The combination of product footage and real-life situations makes the scooter easy to understand.
- The cinematic production gives the E110S a distinctive and premium introduction.
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