Visma You|Serve employer branding

Visma | Drop YouServe as
an attractive employer

With 1600 business customers who use their HR and payroll software and services, Visma | YouServe continuously has vacancies open to help all those customers.

How do you get a constant stream of new colleagues? Visma | YouServe brought us in and with a complete team of specialists, we created the foundation and approach for a complete employer brand.

This project in short:

Video strategy with employer branding proposition
Video production – attractive employee videos
Motion graphics – Dynamic texts on screen.
Campaign with Google Ads, Social ads and SEO by our own marketing agency whello

The challenge:

Payroll administrators, IT professionals and HR professionals are not only difficult to find in the tight labor market, but also people who do not change jobs quickly. With a growing customer base, new colleagues are desperately needed. To reach them, Visma | YouServe needs a good story, strong videos and an irresistible campaign.

The approach:

We started with an employer branding strategy with a focus on the corporate culture, USPs of Visma | YouServe as an employer. Our Copywriter Diana from our copywriting agency DeskText renewed all content on the careers site with an informal, positive, activating and involved tone of voice.

After this we became hooked up for videos. We developed a number of videos according to the candidate journey funnel. We developed the idea for a dynamic awareness video and 6 personal testimonials in which employees talk about what it is like to work at Visma | YouServe to work. Our crew shot the footage in two days, after which our motion designers started the edits.

We have provided the videos with distinctive custom motion graphics that emphasize the important points.