A recruitment video to attract new talent for Visma | YouServe
Creative employer branding video for Visma | YouServe
Visma | YouServe is a leading name in HR services and solutions — a brand that conveys both trust and expertise. But how do you show that behind this formal exterior lies a company people genuinely want to work for?
That’s exactly what they asked us: “Can you capture our company culture in a way that’s original, engaging, and true to who we are?”
The challenge? Showcasing a professional office environment while weaving in humour, authenticity, and approachability. The goal? Inspire the right candidates to see themselves as part of the team.
Project at a glance
- Employer branding video
- Recruitment video
- About Visma | YouServe
Do you want a video that makes an impact?
- Tailored strategy
- Expert craftsmanship
- Results that stand out
Our approach
We began by identifying what sets Visma | YouServe apart. Through a series of creative sessions, it became clear that humour was the key to conveying their unique blend of professionalism and warmth. Using relatable office scenarios and unexpected twists, we crafted a video that shines a light not only on the company’s serious side, but also on its human, playful character. By involving employees directly and bringing their own stories to the forefront, the result was a film with real personality and authenticity.
The results
The final product was an employer branding video that exceeded expectations:
- Distinctive & creative: A bold departure from standard recruitment content, using humour and personality to make a lasting impression.
- High engagement: Applications increased by 35% in the month following launch.
- Stronger employer image: Visma | YouServe positioned itself as a forward-thinking, attractive place to work — one that values both authenticity and a sense of humour.
The edit was tight and professional, with an engaging opening, a light and natural pace, and a clear call-to-action that encouraged viewers to take the next step.
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