Animation brings CowManager’s complex ear sensor to life

The aim was to strike the right balance between compelling visuals and clear, informative storytelling. We focused on three core pillars:

• The ear sensor: We highlighted why the ear is the optimal location for precise measurement and how CowManager’s technology is designed around this insight.
• Key functionalities: With clear and intuitive visuals, the animation showcases what the sensor tracks—such as temperature, activity and behaviour. These insights allow farmers to manage their herds more effectively.
• Practical benefits: The emphasis was on real-world value: how the sensor contributes to improved animal health, time savings and cost efficiency.
  

We ensured the animation aligned seamlessly with CowManager’s existing brand identity, using consistent visual elements for strong brand recognition. This approach also tied in smoothly with their earlier explainer and customer journey videos.

The final animation enables CowManager to present the technology behind their ear sensor in a way that’s both clear and compelling:

• It communicates why the ear sensor is critical and what it measures, in a straightforward and engaging way.
• It strengthens CowManager’s professional image and brand consistency by building on previous video content.
• It’s now being widely used across marketing and educational campaigns, receiving highly positive feedback from both existing and potential clients. (Link to full case study on the Whello website)