B2B Video Campaign for Visma | YouServe HR & Payroll
B2B Video Campaign for Visma | YouServe HR & Payroll
Visma | YouServe provides HR and payroll solutions for businesses, from smart software to complete payroll services. They approached us with one clear request:
“Show the B2B market that we are the specialists in HR and Payroll – not through a list, but with something that sticks.”
The challenge? Translate eleven golden HR tips into content that truly captures the attention of professionals. We opted for a relatable football metaphor: six short films, each featuring a scene on or off the field that brings one or more tips to life.
The goal? Create shareable content that resonates with HR, finance, and executive professionals – so they instantly recognise Visma | YouServe as the partner that takes their HR and payroll processes to the next level.
Project at a glance
- Corporate video
- Company video
- Social video
- In-house production
- About Visma | YouServe
Do you want a video that makes an impact?
- Tailored strategy
- Expert craftsmanship
- Results that stand out
Approach
From the central theme “Score with your HR & Payroll,” we developed the creative concept together with Visma | YouServe. In a co-creation process, we went on to write, cast, and plan:
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Concept & scripts (with playful elements, but strong content)
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Direction and full shoot planning
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Locations and props, including a football field, sportswear, and branded materials
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Visma | YouServe employees as the stars of their own campaign
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Smart editing schedule, enabling us to shoot six complete videos in just one day
Each video addresses a specific theme, such as outsourcing, HR integration, and international payroll, with clear product tie-ins that address the needs of the target audience.
Result
In one efficient shooting day, the following results were achieved:
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6 thematic B2B videos: Each with its own story, target audience, and message, perfectly tailored to the B2B audience in HR, finance, and executive leadership.
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Footage for social snippets: All videos were adapted for LinkedIn, Instagram, YouTube, and internal communication.
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Consistent style: The videos were produced in a recognisable style, which allowed Visma | YouServe to share its knowledge and authority in a straightforward and accessible way.
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Full in-house production: From concept to scripts, from editing to delivery, including subtitles, everything was handled by SKIPP.
Visma | YouServe was able to share its story in a smart and relatable way, making the brand even more visible, recognisable, and credible within its industry.
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