Bringing ricoh’s technology to life through animation
Powerful animation explaining the benefits of Ricoh’s whiteboards
How do you present advanced technology in a way that’s clear, compelling, and easy to grasp? That’s the question Ricoh brought to us. Their latest interactive whiteboards offer a wide range of features designed for modern collaboration—but how do you convey that message clearly and effectively to a broad business audience?
Ricoh asked us to create a short animation that not only highlights the benefits of their whiteboards, but also strengthens their brand presence and persuades potential clients. With a clear mission in mind—inspire and convince—we got to work.
Project at a glance
- Productvideo
- 2D animation
- About Ricoh
Do you want a video that makes an impact?
- Tailored strategy
- Expert craftsmanship
- Results that stand out
Our approach
We began with a deep dive into the target audience and the core functionalities of Ricoh’s Interactive Whiteboards. These insights formed the foundation of an animation designed to be both visually engaging and substantively informative.
The result? A dynamic animation that showcases the versatility of Ricoh’s whiteboards in action. By depicting how the product integrates into daily workflows across different types of teams, we demonstrated its practical value in real-world settings. We carefully wove in Ricoh’s signature colours, logo and the tagline “Imagine. Change.” throughout the animation. This not only reinforced their brand identity but also created an emotional connection with the viewer. The technology became more relatable—less abstract, more intuitive.
The animation delivered exactly what Ricoh was looking for: an inspiring, easy-to-understand showcase of their interactive whiteboards.
- The vibrant style and consistent branding strengthened Ricoh’s position as a leader in collaboration technology.
- The clear and visually compelling message immediately captured the attention of potential customers.
The call to action sparked a noticeable increase in interest and engagement from their target audience.
The results
Het resultaat
De animatie leverde precies wat Ricoh zocht: een inspirerende en toegankelijke presentatie van hun interactieve whiteboards.
- De energieke stijl en consistente merkuitstraling versterken Ricoh’s positie als innovator in samenwerkingsoplossingen.
- De duidelijke en visueel aantrekkelijke boodschap trok direct de aandacht van potentiële klanten.
- De oproep tot actie resulteerde in een merkbare toename van interesse en betrokkenheid bij de doelgroep.
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