Daikin: Attracting new talent with video
Daikin trains technicians worldwide with video in 8 launguages
How do you train technicians on a brand-new product across multiple countries at once?
That’s exactly what Daikin asked us:
“Can you create an animation that clearly explains how our latest generation of heat pumps works – and make it suitable for international training and certification?”
The challenge? Turning complex technical information into something crystal clear – in no fewer than eight languages. The goal? Train technicians around the globe efficiently with one smart video solution.
Project at a glance
- Product video
- Whiteboard animation
- Multilingual production (8 languages)
- Internal training & certification
- Social snippets for recruitment
- More about Daikin
Do you want a video that makes an impact?
- Tailored strategy
- Expert craftsmanship
- Results that stand out
Approach
We began by translating the technical workings of Daikin’s new heat pump into a clear, visual story.
The result; A custom whiteboard animation that walks technicians through the product step by step. Clear visuals, concise voice-overs, and global usability were our key priorities.
In addition to the whiteboard video, we also produced a dedicated explainer and a set of short social snippets. These bite-sized videos were designed to attract new technicians and spark interest in the training programme.
The full video series is now available in eight different languages – giving dealers, sales teams, and end users worldwide access to the same clear, consistent information.
The results
The campaign had an immediate impact:
- The videos boosted both visibility and appeal.
- Strohm is now positioned more clearly as a modern, attractive employer.
- Applications are up. There’s now a queue of people eager to work at Strohm.
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