New Colleagues for Lasso – Powered by a Recruitment Video
New Colleagues for Lasso – Powered by a Recruitment Video
How do you encourage people to apply for a company they’ve never heard of? Lasso approached us with a clear question:
“Can you film testimonials with our team, so potential candidates get a genuine sense of what it’s really like to work here?”
The challenge? It wasn’t just about explaining the roles – it was about showing what it feels like to be part of the team. The goal? Strengthen their recruitment efforts through honest stories and relatable visuals.
Project at a glance
- Employee testimonial videos
- Recruitment video
- Corporate video
- Social-first formats in multiple aspect ratios
- Filmed on-site, in the workplace
- Content tailored for recruitment campaigns
- Learn more about Lasso
Do you want a video that makes an impact?
- Tailored strategy
- Expert craftsmanship
- Results that stand out
Approach
Together with Lasso, we created a content series that’s both informative and inviting. We filmed employees in various roles at their actual workstations. During the interviews, they shared insights into their daily tasks, their teams, and what makes Lasso a great place to work.
These testimonials offer an authentic glimpse into day-to-day life at the company, complemented by atmospheric footage of the offices, shared spaces, and real moments between colleagues.
To boost reach and brand perception, we also produced an employer branding video – combining general shots with a compelling narrative. Everything was delivered in social-optimised formats, ready to perform across all platforms.
The Results
The campaign delivered clear, immediate impact:
- A noticeable increase in job applications within just three weeks of launch
- Strong online visibility through a variety of tailored social formats
- Positive feedback from both internal and external audiences
- Lasso is now more widely recognised as an attractive employer in the region
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