How Strohm attracted new talent with a targeted video strategy
How Strohm attracted new talent with video strategy
How do you attract young technical talent in a highly competitive job market?
Strohm faced a clear challenge: “We need to hire fifty young professionals within six months. Can you help us stand out and genuinely connect with potential candidates?”
The solution? A focused video campaign that brought Strohm’s culture, colleagues, and work environment to life — making the experience feel tangible and inspiring immediate engagement.
Project at a glance
- Recruitment campaign
- Employee testimonial videos
DOOH & banner assets - Strategic use across the candidate journey
- Employer branding
- Learn more about Strohm
Do you want a video that makes an impact?
- Tailored strategy
- Expert craftsmanship
- Results that stand out
Approach
Samen met Strohm ontwikkelden we een videostrategie die naadloos aansloot op de verschillende fasen van de candidate journey.
We deliberately chose to feature real people. Three short, compelling testimonial videos told the story — directly from Strohm’s employees. By showing why they chose to work at Strohm, we created a strong sense of recognition and relatability for the target audience.
The videos were supported by professionally shot photography, which was rolled out across DOOH campaigns and banners in the area surrounding Strohm’s headquarters. This ensured visibility both online and in the physical world — putting Strohm quite literally on the map.
The results
The impact was immediate:
- The videos significantly increased visibility and appeal.
- Strohm is now more clearly positioned as a modern, attractive employer.
- Applications surged — with queues forming at the door from those eager to join the team.
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