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Getting young people excited about L1nda Connect

Recruiting young people with energetic videos

How do you persuade young people to sign up for a temporary-work platform? L1nda Connect brought us this challenge.

Their mission? To reach a young audience seeking freedom, independence and a solid income. The platform’s unique offer: not only flexible work, but also instant payment after every shift.

With a clear brief — “Help us activate young people to register on our platform” — we got to work together.

This project in a nutshell

Social video, promotionial video
Full-funnel marketing strategy
Check the L1nda website

Our approach for L1nda Connect

We began by listening in a creative workshop, uncovering four key drivers for young people: freedom, independence, social buzz and instant pay. From these insights, we built a three-phase campaign:

Awareness: teaser videos that spark curiosity
Consideration: real user stories + live shift offers
Decision: targeted clips showing how easy sign-up is

Short, high-energy clips highlight relatable work situations, from fun horeca shifts to quick warehouse gigs, with a playful tone and fresh visuals that make them both informative and entertaining.

The campaign delivered impressive outcomes.

1000+ new sign-ups per month
Motivated temps for horeca and beyond
L1nda Connect positioned as the fresh, flexible and reliable choice for young workers

The result

The campaign delivered impressive outcomes.

1000+ of new sign-ups per month
Motivated temps for horeca and beyond
L1nda Connect positioned as the fresh, flexible and reliable choice for young workers

“It was an exciting challenge to capture the energy of L1nda Connect in a campaign that truly resonates with young people. We’re proud of the results and the lasting impact of these videos.”

Serge Managing Director at SKIPP

Sep de Bruin

BreezeHub

”At BreezeHub, we had an awareness video produced by SKIPP, and we’re absolutely delighted with the result. The collaboration was great!”

Sulayman el Mathari

Amsterdam UMC

”We worked with SKIPP on a promotional video for the new Virtual Reality Centre for Cardiac Surgery. The final result received many compliments, both within and outside the hospital.”

Mireille Thakoersingh

Turner & Townsend BNLX

“SKIPP truly understood our message and translated it into video perfectly. Together, we developed several storylines, with excellent follow-up through digital marketing.”