Full-funnel B2B video campaign for Humble Lights

Humble Lights is a brand that designs lighting specifically for the hospitality and food service industry.

The challenge
Humble Lights wanted to stand out in a competitive B2B market but struggled to convey the unique atmosphere their lamps create — especially to hospitality business owners.

“How can we showcase the mood and benefits of our design lamps to the B2B market, particularly within hospitality and food service?”

The goal
To make the power of their products visible while strengthening the overall brand experience.

Project at a glance

Our approach

We developed a powerful full-funnel video campaign that focused on both brand experience and persuasion. And we did it all in just one shoot day:

A stylish company video featuring the Firefly and Air lamps, perfectly aligned with the look and feel Humble Lights wanted to convey.
An authentic testimonial with Jesper from Restaurant Moon, sharing his experience with Humble Lights and reinforcing the brand’s credibility.
Over 30 social snippets in various formats, produced in both Dutch and English. Ready to use across LinkedIn, Instagram, YouTube and internal communications.

The entire production was designed to deliver long-lasting content, supporting every phase of the funnel. From brand awareness to the final purchase decision.

Result

With this approach, we delivered maximum impact for Humble Lights with minimal time investment:

A compelling company video for use on the website and in sales presentations
A testimonial video that highlights the reliability and quality of the lamps for potential clients
Social videos in multiple formats, for both paid and organic use
One clear message: light isn’t just functional — it’s part of the brand experience.

This content supports the entire B2B funnel for Humble, from initial interest to final purchase.

Get in touch

“Humble Lights gave us the opportunity to present their products not just as lighting, but as a full brand experience. The result? A series of videos that captured not only the atmosphere, but also the impact their lamps have on the hospitality industry.”