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Ideaal Catering: One shoot, a year of content

From order to clean-up: one shoot, one story

How do you show in a single video that Ideaal Catering takes care of everything?From order, preparation and delivery to the very last dish, while also highlighting their different services like business catering, full Christmas dinners and BBQs.

The client did not want a one-off video, but a long-term content base: enough material to fuel campaigns for an entire year.

Project overview

One shoot day, full production from A to Z
15 social clips (BBQ, buffet, lunch, Christmas)
Social-first approach with tailored hooks per video
More about Ideaal Catering

Approach

We started with a clear plan: short form video’s showing the whole journey, from order to clean-up, plus short clips per service for social.

In a single, intensive shoot day we captured the full process: preparation in the kitchen, delivery to clients, buffet set-up and wrap-up. Our team moved flexibly across locations, kitchen, transport and client, switching smoothly between hero shots and detail close-ups.

Each video got multiple hooks to grab attention fast. We delivered 10–15 short-form clips, all optimised for TikTok, Instagram and LinkedIn.

We built a content matrix so Ideaal Catering can publish all year round: summer BBQs, autumn lunches, winter dinners. One shoot day, twelve months of campaign power.

The results

The videos delivered immediate, visible results:

The entire process captured, from order to clean-up, in one clear story.
One shoot day, twelve months of content.
15 short-form videos, perfectly suited for Instagram, TikTok and LinkedIn.
Strong brand recognition, the idea of “you don’t have to think of anything yourself” brought to life visually.

Get in touch

“The beauty of this shoot is that we captured everything that makes Ideaal Catering unique in just one day, from the kitchen to delivery. One shoot day, a year of stories: that’s how we create impact through efficiency and creativity.”

Robin Creative Lead at SKIPP

Sep de Bruin

BreezeHub

”At BreezeHub, we had an awareness video produced by SKIPP, and we’re absolutely delighted with the result. The collaboration was great!”

Sulayman el Mathari

Amsterdam UMC

”We worked with SKIPP on a promotional video for the new Virtual Reality Centre for Cardiac Surgery. The final result received many compliments, both within and outside the hospital.”

Mireille Thakoersingh

Turner & Townsend BNLX

“SKIPP truly understood our message and translated it into video perfectly. Together, we developed several storylines, with excellent follow-up through digital marketing.”